Jerome Bonaparte Squier, a young English immigrant who arrived in Battle Creek, Michigan, in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day.He moved to Boston in 1881, where he built and repaired violins with his son, Victor Carroll Squier. Squier violin strings, banjo strings and guitar strings became well known nationwide and were especially popular among students because of their reasonable price. Squier Company in early 1965, shortly before Fender itself was acquired by CBS in May of the same year.
In 1996, Squier began to manufacture the Vista Series, which saw them introducing their own unique guitar designs independent from the Fender mother company for the first time.
Made in the same factory as the Japanese Fenders of the era, they were known as high quality guitars.
In 1982, the Squier brand was reactivated by Fender to become its brand for lower priced versions of Fender guitars. S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.
Squier guitars have been manufactured in Japan, Korea, Mexico, India, Indonesia, China, and the United States. As his business grew, Squier moved the company to 429 Lake Ave. Up to 1900, the best violin strings were made in Europe.
The series included the Supersonic guitar, the Venus guitar (co-designed by Courtney Love), the Jagmaster (a hybrid of the Fender Jaguar and Jazzmaster models), and a re-issue of the Musicmaster Bass.
Later, in 97, a guitar version of the Musicmaster Bass was added, though it should be noted this was based on the bass design, and not the Fender Musicmaster guitar design of the 1960s. Alongside the Vista series (which focused on contemporary designs) was the Pro Tone series, made in Korea at the Cort factory and focusing on classic models.
The large Fender logo of the export Squier series was soon changed to a large Squier logo.
The first Fender Japan guitars are known as the JV Fenders and JV Squiers, with JV standing for "Japanese Vintage" to reflect the guitars were made from the original blueprints of the vintage US guitars, were made by the Fuji Gen Gakki factory in Japan, using technical support from Fender.
Fender soon added a less expensive export Squier series based on the Fender Japan 19 series in July/August 1982, which had a large Fender logo with a smaller Squier logo and had a zinc rather than a steel tremolo block and again the Stratocasters had Fender USA pickups installed.
The Squier series were also made available for the Japanese market in October 1982, which incorporated small changes compared to the export Squier series.
The series was discontinued under the Squier name in 1998 and moved to Mexico, as guitarists were unwilling to spend such high prices for Squier guitars.