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The data shows that lesbians appreciate nice legs, gay men prize nice arms, and straight women and men are looking for flat stomachs above all else.

The tips got pretty specific in some cases: It’s 28 percent better for a male to refer to females as women rather than girls, and men who use “whom” get 31 percent more contacts from the opposite sex.

Here's the difference between reorders and renewals. Then several months later, if you provided a great service to them the first time round, they might come back for another round of membership.

If someone joins your site as a paying member, they pay a fee.

Social Networking is popular among teens and adults alike.

It is a big business for sites such as Myspace or Facebook.

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.

Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.

If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on Ok Cupid were snapped outside. ) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.

what features their potential dates are attracted to.

We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.

People who have been married for three years, people who have moved onto other dating sites... If you have it in your mind that you want to eventually start your own service, you should negotiate with them up front about the terms for eventually pulling a copy of the profiles of the members you generate into the network, away for yourself.

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